Designing complex products through systems, clarity, and scale

I'm a Senior Product Designer based in Dubai, focused on building scalable digital products across web and mobile. My work sits at the intersection of product thinking, system design, and interaction design.

Over the past few years, I've designed large-scale platforms across entertainment and finance, including Six Flags Qiddiya City, Aquarabia, and complex booking systems that had to scale across products, devices, and evolving business needs.

I approach design as a structural problem before a visual one. I focus on the systems behind the interface, how components connect, how journeys adapt, and how products scale without passing complexity on to the user.

I'm most comfortable in ambiguous environments where requirements evolve quickly. I work across design, product thinking, stakeholder communication, and delivery to make sure the final outcome is not only polished, but clear, scalable, and ready to ship.